The next 30 years will see the largest intergenerational transfer of wealth in human history. And with more donors leaving more legacy gifts to charity than ever before, there is an unprecedented opportunity for charities to grow their legacy income. But many charities fail to communicate effectively with their donors – lacking the skills and confidence to engage their organisation in the conversation, or failing to articulate a clear and compelling reason for their donors to give.
This seminar will give you insight into our new major research project, produced by the Hartsook Centre for Sustainable Philanthropy. The ground-breaking report on the motivations of legacy giving brings together relevant thinking from over 150 academic studies and translates it into a model for how - and crucially why - donors leave legacy gifts to charity.
This in-depth seminar will unpack everything there is to know about how to engage your donors in the legacy conversation and encourage more of them to leave a gift in their will.
Read more here.